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PPC, CPA, and PPM Online Advertising Class 9


Pay Per Click (PPC) Ads are the most popular ads that you will find on most all websites. The top online ad server is from google called AdSense. You will receive money when someone clicks on the Ad displayed on your website, they do not have to make any type of purchase. The visitor that clicks on the ad will be directed away from your website and taken to the ads website. If you would like more info on PPC Ads visit our Free Effective PPC Ad Writing Course

Cost Per Action (CPA) Ads look very similar to PPC ads but they do not pay anything when someone just clicks on the ad, they actually have to take some action on the ads website. This could be giving an email address, signing up for something, or making a purchase.

Pay Per Impression (PPM) ads are based on a certain amount of displays before the website owner makes money. The common format is pay per 1000 impressions, this would be more for the website owner who has large amounts of internet traffic.

The easiest type of ads to start with is the PPC ads, you can start earning some revenue from your website immediately. One great thing about AdSense PPC ads are that they will scan your webpage and put ads targeted to your webpage content.


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